Only By Virtue Of Wisdom,Can China's LED Display Manufacturers Win

What is the most popular thing in LED display industry?Nothing is more exciting than the news that screen prices are falling.China’s LED display manufacturers are eager to try,and the whole industry is boiling.With the annual slack-business season is to come,an industry-wide price war seems to be on the way.People in the industry all know that many LED display manufacturers have something to do more than just compete for market prices.The overall market pattern of the current LED display industry has clearly started to turn again:supply exceeding demand,many LED display manufacturers and dealers are in the inventory dilemma.
LED Display Manufacturers

Recently,many manufacturers have complained:the pressure is too high in 2017.Every month the manufacturer forces the dealer to stock up.As there is really no way,we must go ahead!But the price of the product is going downhill and falling.Even if I finish the task of getting the goods this month,I will have to sell it as soon as possible,otherwise it will only be worse next month...

In fact,not only dealers suffer,but manufacturers also have a lot of pressure.We ponder the reason why LED display manufacturers reduce the price collectively,which is definitely related to the cost pressure of upstream raw materials.It is understood that since last year's large-scale addition of automation equipment in the screen factory,the sealing factory is also continuously adding equipment.But the reality is that there is not so much market increment,and now some packaging enterprises can only drop the inventory.As we all know,the biggest cost of LED display is the lamp,if the price of lamp falls,the screen will follow,and the end product will also follow the trend.
Advertising LED Display

Now the price of most upstream raw material has started to go back.This is undoubtedly a relief to many manufacturers who have been weighed down by raw material prices.But at the same time,many of the manufacturers that had been stockpiling have been weakened.They have to digest the inventory before the market really reacts,as the status of many manufacturers is:the price is lower every day,so they hope to sell more goods.The same inventory pressure has also been passed on to many dealers,and many dealers are afraid to stock up,because if the price declines,the unsold goods will depreciate.The fact that the raw material continue to increase prices not only makes the manufacturers miserable,but also makes the screen manufacturers miserable which stockpiled too much goods.I believe we all see the problem here,in fact,the dealers had a lot of goods to stock up,the manufacturer achieved the temporary impulse,but the sales volume did not achieve real growth.The market capacity remains unchanged,you just overdraw the market.Shift the manufacturer's inventory to the dealer,not only in the long run,will damage the dealer's interests,but also this unhealthy marketing approach will hinder the development of the manufacturers.

Therefore,manufacturers should also play a good match,the next terminal promotion must not just float on the surface.In addition to deepening the channels,so that the channels continue to sink,we should also get rid of the past“slack-season market operations"thought.We should continuously improve dealer policies and help them to digest inventory as soon as possible.Only LED screen manufacturers better improve their products and understand the customer demand,so can we achieve win-win in this big PK.

评论

发表评论

此博客中的热门博文

The Difference Between Indoor Fixed LED Display And Outdoor Display

图片
Despite the fact that LED displays are a new type of information communication tool for modern life,there are still many people who may not know the difference between indoor fixed installation led display and outdoor display.Literally speaking,one is for outdoor,the other is for indoor.In fact,the so-called specialized indoor fixed installation LED screen,the area is in a few square metre to dozens of square in general,this is the most commom one,but there is also screen of hundreds of square meters.And outdoor screen because brightness is taller,can be work in the sunlight for a long time,has the function characteristic such as wind-proof,water-proof,water-proof,lightning-proof,protect against electricity.So in the end what is the difference between indoor fixed installation led display and outdoor display?LCF’s author thinks that it should be considered from the following aspects. 1.Different raw material cost. One is some materials used in the same parts of the material wi
阅读全文

LCF New Business Opportunities, Smart City LED Screen

图片
Along with the upgrading of China's tourism and entertainment industry,in recent years,China has set off a Smart City theme park construction boom,which brings new business opportunities for Smart City LED Screen . Two years,someone herethousand Yuan to creating an area of More than tensquare kilometers in Zhuhai,it will become the largest theme park in the world.Shenzhen Overseas Chinese Town,the Guangzhou Chimelong and Hongkong Disney as the representative of the Southern China theme park market will undoubtedly in a more intense competition. Although there are a lot of Smart City theme parks in China,the LCF believe that the current Smart City in China is not an excess,but in short supply,through the comprehensive consideration of the stages,trend and demand of China's tourism consumption,the project needs more experience in the content and combination.High quality theme park project cannot be same with the traditional project,but it needs to provide higher standa
阅读全文

How Should China's LED Display Manufacturers Set Themselves At The Right Position

图片
In recent years，as the development of LED display industry is more and more mature,and the market competition is increasingly intense,coupled with the growing rise of foreign markets,as China's LED display manufacturers ,we had better give ourselves a reasonable position.Now we all know that just simply do a good job of the product,it can not reflect the great advantage of the market well. The reasons are as follows:On the one hand,the industry technology develops rapidly,the product update speed is fast,and the competition in international market is particularly fierce,so the knockout rate is undoubtedly increasing.On the other hand,it is impossible to guard against plagiarism and imitation,so to some extent,it is difficult to reflect the market profits which generated by technology R&D and product innovation. What’s more,Those enterprises which through their own products and market positioning,and the use of a variety of channel resources to all-round understand and master t
阅读全文