How Should China's LED Display Manufacturers Set Themselves At The Right Position

In recent years，as the development of LED display industry is more and more mature,and the market competition is increasingly intense,coupled with the growing rise of foreign markets,as China's LED display manufacturers,we had better give ourselves a reasonable position.Now we all know that just simply do a good job of the product,it can not reflect the great advantage of the market well. The reasons are as follows:On the one hand,the industry technology develops rapidly,the product update speed is fast,and the competition in international market is particularly fierce,so the knockout rate is undoubtedly increasing.On the other hand,it is impossible to guard against plagiarism and imitation,so to some extent,it is difficult to reflect the market profits which generated by technology R&D and product innovation. What’s more,Those enterprises which through their own products and market positioning,and the use of a variety of channel resources to all-round understand and master the needs of the terminal market changes,began to become more intense…So,how should we locate ourselves as the leading domestic LED screen companies?

First of all,we have to know whether your customer is civilian or commercial?Is it a distributor or a wholesaler,or an agent or an engineer?Is it for export or for domestic sale?Second,locate customer market differentiation.Market differentiation refers to the differences caused by various factors,such as sales condition,environment,and specific market operation factors,including sales price difference,channel difference and service differentiation.

The price difference generally refers to the price range acceptable to some customers in the international market,such as the high price accepted by customers in Europe and the United States,and the low price accepted by Middle East customers.The channel difference is that for channel construction,because the channel development of LED display manufacturers is different in various ways,but the channel approach is similar.LED screen enterprises need to take appropriate sales channels according to their own characteristics and advantages,so that they can achieve better results.Service differentiation refers to the after-sales service of LED display industry.The good and bad service quality directly affect the subsequent cooperation and even the brand image of the screen enterprises. As we all know,there is an old saying in China:under the same price,quality prefers;under the same quality,price prefers.If both are the same,it is the after-sales service prefers

Finally,we should always be customer-oriented to carry on the accurate market positioning.We should adheres to the core idea of"customer demand is the first"in the product channel,after-sales service and so on all aspects,because only this kind of enterprise operation mode is the specific development change of the current market.In the future,the development of LED display manufacturing enterprises in China needs to be guided by customer-demanded orientation.And LED display manufacturing enterprises should fully improve their product innovation ability,market development ability,brand competitiveness and comprehensive strength,have a thorough understanding of the market